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Hi, I’m Santiago Cabrera, a full-stack web developer based in New York. I specialize in building scalable WordPress-based solutions for publishers, focusing on performance, editorial workflows, and seamless integration of editorial tools. I lead and collaborate with teams to deliver modular, reusable code and robust plugins that empower publishers to maintain a unique look while sharing a common codebase. Over the years I’ve overseen offshore teams, integrated third-party APIs, implemented SEO best practices, and shipped feature-rich plugins and themes. I’m passionate about clean code, thoughtful architecture, and helping clients grow their online presence through efficient, scalable web solutions.…Hi, I’m Santiago Cabrera, a full-stack web developer based in New York. I specialize in building scalable WordPress-based solutions for publishers, focusing on performance, editorial workflows, and seamless integration of editorial tools. I lead and collaborate with teams to deliver modular, reusable code and robust plugins that empower publishers to maintain a unique look while sharing a common codebase. Over the years I’ve overseen offshore teams, integrated third-party APIs, implemented SEO best practices, and shipped feature-rich plugins and themes. I’m passionate about clean code, thoughtful architecture, and helping clients grow their online presence through efficient, scalable web solutions.

Santiago Cabrera

Web Developer, Full Stack Developer, Back-End Developer, +2

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Hi, I’m Santiago Cabrera, a full-stack web developer based in New York. I specialize in building scalable WordPress-based solutions for publishers, focusing on performance, editorial workflows, and seamless integration of editorial tools. I lead and collaborate with teams to deliver modular, reusable code and robust plugins that empower publishers to maintain a unique look while sharing a common codebase. Over the years I’ve overseen offshore teams, integrated third-party APIs, implemented SEO best practices, and shipped feature-rich plugins and themes. I’m passionate about clean code, thoughtful architecture, and helping clients grow their online presence through efficient, scalable web solutions.…Hi, I’m Santiago Cabrera, a full-stack web developer based in New York. I specialize in building scalable WordPress-based solutions for publishers, focusing on performance, editorial workflows, and seamless integration of editorial tools. I lead and collaborate with teams to deliver modular, reusable code and robust plugins that empower publishers to maintain a unique look while sharing a common codebase. Over the years I’ve overseen offshore teams, integrated third-party APIs, implemented SEO best practices, and shipped feature-rich plugins and themes. I’m passionate about clean code, thoughtful architecture, and helping clients grow their online presence through efficient, scalable web solutions.

Available to hire

Hi, I’m Santiago Cabrera, a full-stack web developer based in New York. I specialize in building scalable WordPress-based solutions for publishers, focusing on performance, editorial workflows, and seamless integration of editorial tools. I lead and collaborate with teams to deliver modular, reusable code and robust plugins that empower publishers to maintain a unique look while sharing a common codebase.

Over the years I’ve overseen offshore teams, integrated third-party APIs, implemented SEO best practices, and shipped feature-rich plugins and themes. I’m passionate about clean code, thoughtful architecture, and helping clients grow their online presence through efficient, scalable web solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Web Developer at The Publisher Desk

January 1, 2019 - Present

Led a team of developers to build a custom base WordPress theme and companion plugin for multiple publishers, with modular add-ons (custom blocks) to maintain unique looks while sharing code. Delivered a robust companion plugin with editorial tools: newsletters from WordPress, custom homepage post-card layouts, video embedding, platform feeds (MSN, Yahoo, Yardbarker), and a built-in focal-point image picker. Integrated third-party APIs, optimized performance via caching and code/image optimization, implemented SEO best practices, and maintained scalable WordPress sites with Git-based version control.

Web Developer at ManhattanMedia

January 1, 2017 - January 1, 2019

Rebuilt and maintained 10+ WordPress sites, enhancing functionality with latest plugins and custom code. Implemented Gutenberg-ready themes and SEO optimizations; led an offshore team for new functionality. Key projects included: plugin to copy posts across sites, calendar plugin enhancements, and ACF-based custom page content. Implemented Google Ad Manager, Google Analytics, Facebook Pixel, and Feathr; coded responsive MailChimp email templates.

Web Developer at Catch 24 Advertising and Design

January 1, 2014 - January 1, 2017

Coded 20+ WordPress sites, created landing pages and interactive sections, and ensured clean code and proper plugin usage. Produced 500+ responsive emails. Worked with AngularJS + PHP + MySQL to build a multi-channel portal for booking appointments, redeeming incentive codes, and shipping assets.

Web Developer at Freelancer

January 1, 2012 - January 1, 2013

Designed and developed WordPress websites and email campaigns; built AngularJS-based multi-channel portal integrating PHP & MySQL for booking appointments, incentive code redemption, and asset shipping.

Web Developer at Manhattan Media

January 1, 2017 - January 1, 2019

Rebuilt and maintained 10+ WordPress sites, enhancing functionality with modern plugins and custom code. Brought sites to Gutenberg-ready state; optimized SEO and media assets (reducing media size from 160GB to 60GB). Implemented Google Ad Manager, Google Analytics, Facebook Pixel, and Feathr integrations. Led offshore team to implement new functionality, plan tasks, and provide clear direction.