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I am a passionate, proactive, and goal-oriented professional with nearly a decade of experience in web development, digital marketing, and content creation. I pride myself on my versatility, reliability, and adaptability, and I am always eager to learn and apply new skills to drive team success and contribute to organizational growth. Over the years, I've worked on diverse projects, from building custom WordPress themes to leading digital media strategies that boost brand engagement and drive sales. I enjoy mentoring junior engineers and collaborating with multidisciplinary teams to bring ideas from concept to completion.…I am a passionate, proactive, and goal-oriented professional with nearly a decade of experience in web development, digital marketing, and content creation. I pride myself on my versatility, reliability, and adaptability, and I am always eager to learn and apply new skills to drive team success and contribute to organizational growth. Over the years, I've worked on diverse projects, from building custom WordPress themes to leading digital media strategies that boost brand engagement and drive sales. I enjoy mentoring junior engineers and collaborating with multidisciplinary teams to bring ideas from concept to completion.

Richard Anderson Baiden

Web Developer, Programmer, CMS Developer, +4

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I am a passionate, proactive, and goal-oriented professional with nearly a decade of experience in web development, digital marketing, and content creation. I pride myself on my versatility, reliability, and adaptability, and I am always eager to learn and apply new skills to drive team success and contribute to organizational growth. Over the years, I've worked on diverse projects, from building custom WordPress themes to leading digital media strategies that boost brand engagement and drive sales. I enjoy mentoring junior engineers and collaborating with multidisciplinary teams to bring ideas from concept to completion.…I am a passionate, proactive, and goal-oriented professional with nearly a decade of experience in web development, digital marketing, and content creation. I pride myself on my versatility, reliability, and adaptability, and I am always eager to learn and apply new skills to drive team success and contribute to organizational growth. Over the years, I've worked on diverse projects, from building custom WordPress themes to leading digital media strategies that boost brand engagement and drive sales. I enjoy mentoring junior engineers and collaborating with multidisciplinary teams to bring ideas from concept to completion.

Available to hire

I am a passionate, proactive, and goal-oriented professional with nearly a decade of experience in web development, digital marketing, and content creation. I pride myself on my versatility, reliability, and adaptability, and I am always eager to learn and apply new skills to drive team success and contribute to organizational growth.

Over the years, I’ve worked on diverse projects, from building custom WordPress themes to leading digital media strategies that boost brand engagement and drive sales. I enjoy mentoring junior engineers and collaborating with multidisciplinary teams to bring ideas from concept to completion.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Software Engineer (Websites and Digital Media Unit) at The Quantum Group Ltd.

October 1, 2022 - Present

Spearheaded the execution of fully-functional websites and web apps for the group and its subsidiaries using content management systems and Vue.js. Collaborated with the brands and UX department to define project requirements, scope, and deliverables. Translated Figma designs into fully functional, responsive websites/web apps. Engineered a custom WordPress theme, establishing a uniform digital identity across all group websites, significantly reducing development time and costs. Mentored junior engineers, providing guidance on best practices and fostering professional growth in web development. Led successful projects from concept to completion, expertly coordinating resources across multidisciplinary teams, ensuring seamless collaboration and meeting tight deadlines.

Website and Digital Media Manager at Kasapreko PLC

October 31, 2022 - July 14, 2025

Spearheaded the website development team to successfully develop and deploy the company's first CMS engineered corporate and products website with integrated e-commerce features (www.kasapreko.com). Oversaw the management and optimization of both corporate and brand websites, focusing on SEO, traffic generation, and content creation, resulting in improved search rankings and user engagement. Managed multiple digital media platforms, ensuring a consistent brand voice and message. Boosted engagement rates with the creation of compelling and visually appealing content. Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition. Developed comprehensive digital media strategy to enhance online presence. Developed targeted advertising campaigns, driving website traffic and generating leads. Coordinated influencer partnerships, leveraging their reach to expand brand visibility. Implemented content calendar to ensure timely and organized post

Digital Marketing Officer and Website Coordinator at United Bank for Africa Ltd.

November 30, 2020 - July 14, 2025

Successfully executed a comprehensive rebranding campaign that aligned company messaging through all digital touchpoints. Managed and maintained the bank's website, developing new features and implementing SEO strategies that bolstered the bank's online presence. Coordinated with cross-functional teams across subsidiaries to devise and execute unified global digital marketing campaigns, driving consistent brand messaging and achieving measurable results. Collaborated with content creators to develop compelling stories that resonated with target audiences across multiple channels. Enhanced brand awareness by strategizing and executing social media campaigns across multiple platforms. Created detailed reports on website performance metrics, informing stakeholders of progress towards goals. Implemented a robust analytics tracking system, enabling data-driven decision-making and continuous improvement in digital marketing efforts.

Software Engineer (Websites and Digital Media Unit) at The Quantum Group Ltd.

October 1, 2022 - Present

Website and Digital Media Manager at Kasapreko PLC

October 31, 2022 - July 17, 2025

Spearheaded the website development team to successfully develop and deploy the company's first CMS engineered corporate and products website with integrated e-commerce features (www.kasapreko.com). Oversaw the management and optimization of both corporate and brand websites, focusing on SEO, traffic generation, and content creation, resulting in improved search rankings and user engagement. Managed multiple digital media platforms, ensuring a consistent brand voice and message. Boosted engagement rates with the creation of compelling and visually appealing content. Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition. Developed comprehensive digital media strategy to enhance online presence and brand affinity. Developed several successful advertising campaigns, driving website traffic, generating leads and sales. Coordinated influencer partnerships, leveraging their reach to expand brand visibility and drive sales. Implemented

Digital Marketing Officer and Website Coordinator at United Bank for Africa Ltd.

November 30, 2020 - July 17, 2025

Successfully executed a comprehensive re-branding campaign that aligned company messaging through all digital touch points. Managed and maintained the bank's website, developing new features and implementing SEO strategies that bolstered the bank's online presence. Coordinated with cross-functional teams across subsidiaries to devise and execute unified global digital marketing campaigns, driving consistent brand messaging and achieving incredible results. Collaborated with content creators to develop compelling stories that resonated with target audiences across multiple channels. Enhanced brand awareness by strategizing and executing social media campaigns across multiple platforms. Created detailed reports on website performance metrics, informing stakeholders of progress towards goals. Implemented a robust analytics tracking system, enabling data-driven decision-making and continuous improvement in digital marketing efforts.