Richard Anderson Baiden

Spearheaded the website development team to successfully develop and deploy the company's first CMS engineered corporate and products website with integrated e-commerce features (www.kasapreko.com). Oversaw the management and optimization of both corporate and brand websites, focusing on SEO, traffic generation, and content creation, resulting in improved search rankings and user engagement. Managed multiple digital media platforms, ensuring a consistent brand voice and message. Boosted engagement rates with the creation of compelling and visually appealing content. Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition. Developed comprehensive digital media strategy to enhance online presence and brand affinity. Developed several successful advertising campaigns, driving website traffic, generating leads and sales. Coordinated influencer partnerships, leveraging their reach to expand brand visibility and drive sales. Implemented

Spearheaded the website development team to successfully develop and deploy the company's first CMS engineered corporate and products website with integrated e-commerce features (www.kasapreko.com). Oversaw the management and optimization of both corporate and brand websites, focusing on SEO, traffic generation, and content creation, resulting in improved search rankings and user engagement. Managed multiple digital media platforms, ensuring a consistent brand voice and message. Boosted engagement rates with the creation of compelling and visually appealing content. Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition. Developed comprehensive digital media strategy to enhance online presence. Developed targeted advertising campaigns, driving website traffic and generating leads. Coordinated influencer partnerships, leveraging their reach to expand brand visibility. Implemented content calendar to ensure timely and organized post

Spearheaded the execution of fully-functional websites and web apps for the group and its subsidiaries using content management systems and Vue.js. Collaborated with the brands and UX department to define project requirements, scope, and deliverables. Translated Figma designs into fully functional, responsive websites/web apps. Engineered a custom WordPress theme, establishing a uniform digital identity across all group websites, significantly reducing development time and costs. Mentored junior engineers, providing guidance on best practices and fostering professional growth in web development. Led successful projects from concept to completion, expertly coordinating resources across multidisciplinary teams, ensuring seamless collaboration and meeting tight deadlines.