Louis Sawyer
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The trend of using CRM software in 2022 is only growing. Enterprise CRM solutions are driven both by the pandemic and by the expansion of the systems’ capabilities. With that being said, choosing good CRM software has never been more crucial.
If you want to choose the best sales CRM for your business, you need to read the reviews and testimonials, which we’ll discuss in this article.
What is CRM Software?
CRM stands for Customer Relationship Management. As a technology, it’s used to manage interactions with new/existing customers – helping to build better relationships, streamline processes, and increase profitability.
So what can users expect in the market of popular CRM systems?
The market reflects and absorbs general trends of the IT-sphere, and in some ways, it overtakes them. Why? Because CRM products are about software, business, and money.
Many companies set the course for automation and introduction of CRM, ERP, service management, and monitoring systems, because enterprise CRM software has proven its usefulness. The trend of increasing interest in software for customer management and data centricity in 2022 is related to the practice of working remotely.
Once upon a time, CRM software was a content manager. Now, the CRM system is any software that accumulates and processes customer information. Soon, the concept will evolve further, with complex systems – such as online chats and forms of collecting data – becoming accessible.
Businesses That Need a CRM Solution
Having popular CRM tools is a matter of prestige. Their implementation requires the involvement of the company and a developer – so a lot of planning must take place.
A CRM system is mandatory for these types of businesses:
- a unified customer base
- segmenting customers by sales amounts, frequency of transactions, loyalty scores, and to store the history of communication with the client
- a system of transferring data from employee to employee, excluding losses and distortions
- a system to set tasks for subordinates and control their execution;
- analytics system that allows calculating the sales funnel in the context of the company, division, and employee
Tips On How To Choose a CRM
Before deciding on which CRM software you should use, you’ll first need to weigh up the pros and cons. A software that’s right for one business may not necessarily be ideal for another.
Here are 8 quick tips to get you started:
- Determine the needs of your business.
- Determine how you can use the system for your marketing.
- Find out your software development partner capabilities in advance.
- Explore CRM’s social media capabilities.
- Explore how to integrate CRM with your existing software.
- Determine how comfortable you are using CRM.
- Find out if a particular CRM system has a mobile version and if you need it.
- Determine the price or find a free CRM.
The Top 5 CRM Software in 2022
Frankly speaking, the abundance of CRM systems today can be fairly confusing for business owners. In order to find the best CRM solutions, you have to do the work! Some of the most popular SRM programs today are:
Salesforce Sales Cloud
It is the global leader among sales CRM software from US developers. The key feature is the industry customer specification, which is taken into account by the system and many popular CRM tools.
Advanced analytics settings are connected with marketing, and help attract new clients more effectively. In addition, this software allows monitoring of the entire chain: starting with the first contact and ending with sales.
Zoho CRM
There are many popular tools and integrations, but the Zoho system is tailored more for managers and owners to use. Greater focus goes towards management, control, analytics.
It has many tools for planning, load balancing, with its focus being to improve business efficiency. Through deep statistical work, this software can work with almost any business.
Bitrix24
Bitrix24 is clever, in that it can be used as an enterprise network for companies with a large team. For a smaller group, it isn’t as convenient.
How does it work? The system allows full automation of business processes – reducing the time for processing customer requests, setting tasks, delegating, and controlling deadlines.
In addition, all requests from third-party sources (websites, social networks, messengers) come directly to the system. The product is also fully scalable and can be adjusted and integrated with many popular PC systems.
Pipedrive
Many users note the simplicity and clarity of the Pipedrive interface as one of its key benefits. As well as this, it is a cloud-based CRM system, prevalent in Europe and the U.S. The primary audience is small businesses, with larger-sized companies’ using it specifically for their marketing/sales departments.
The system is as simple to set up too! Pipedrive completely excludes functions that are not required in the sales process, meaning the main features are sales channel overview, sales forecast, sales reports, integration, data import, and export.
You can also import/export to spreadsheets, collaborating with other systems such as Zoho CRM, Salesforce, SugarCRM, and many more.
Hubspot
Hubspot was initially developed as a marketing and sales solution for SMBs (small and medium businesses). Over ten years, the company has fully developed solutions to support companies of all sizes with popular CRM tools. Both small startups and international corporations are among the company’s clients.
The program has a user-friendly interface, allows tracking customer actions, and integrates with many programs. More and more often, we see companies that use multiple CRM systems. For example, Hubspot integrates with Salesforce directly or with others through Zapier service or API. Overall, this is a pretty strong candidate for those starting out!
Conclusions
A good CRM system stores the history of the relationship between seller and customer. Brands optimize employee performance, implement new marketing tools, improve service levels, and drive revenue growth based on this data.
We hope our article was able to help you choose the right CRM software for you. Need further business help? Check out our Startup Archives for getting your business idea off the ground.
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