The best tools to rule at social media

If you’re a creative freelancer, managing your social media accounts can be something of a nightmare. There are so many of them and they all require so much of your time to be an effective marketing tool. But, don’t worry because there are social media tools out there to help you take shortcuts and manage your social media for you.


Hootsuite is a comprehensive social media management tool. It lets you schedule posts across all your networks, helps your engage with your audience, gives you in-depth analytics and more. It’s packed with features that will help you get the most from your networks. The only downside is that all this doesn’t come for free.



Buffer posts across all your social networks – Facebook, Twitter, Pinterest, LinkedIn, G+ and more. It allows you to schedule your posts for the best time in the day, which takes care of your audience in different timezones so you don’t have to sit up till 3am anymore. Now, that’s a timesaver.



Tweetdeck by Twitter is a handy tool that lets you see all of your twitter screens in one view. No more switching between notifications, messages, home etc – you can just see everything on one page.


Social Mention

See where your name’s been mentioned on the web and who by, in real time.



If you’re not the most artistic person in the world, Canva’s got you covered. Visual content is key to your social media strategy, and Canva will help you create this in a jiffy. There are lots
of templates to choose from, but beware, not all are free.



‘If this then that’ is a nifty little tool that lets you create recipes for managing all aspects of your daily life, but it can be really useful for social media. The possibilities of what you can do with it are endless. For example, instantly share your instagram photos to Twitter, build a Twitter list from a specific hashtag, save photos you’re tagged in to Dropbox and much more. This list is a good taster of what can be done.



visme logo

If you want to create beautiful designs with minimal time or experience, Visme’s got everything you need. It’s an all-in-one tool to design, store and share visual content. It comes jam-packed with a range of templates & graphics, allowing you to quickly create top-quality branding & marketing material. It also comes with a library of educational content, designed to give non-designers the information they need to become high-quality visual communicators.

Joe Scarffe

Joe Scarffe

Joe is the CMO at Twine.

When he’s not moaning about the state of the music industry or public transport in Manchester, he works with the Twine community and handles social media, the blog and partnerships with companies and institutions.