Logo for AI Consulting company

Subject: Request for Logo Drafts

Hello,

Thank you very much for your interest in designing the logo for KI-Hamann Consulting & Training, a newly established company specializing in AI consulting and training for businesses. We have received a large number of applications, and to ensure a quick and effective selection process, we will shortlist the five best designs. We will personally contact the respective designers and then make a final decision.

If the logo meets our expectations, there may be an opportunity to extend the collaboration to a full branding package. We are interested in a sustainable collaboration, and the values of people are central to us.

This is a short-term remote project (estimated 1–2 days), and we welcome proposals from freelancers at different experience levels. Our focus is on finding a design that best represents our company.

We look forward to your design proposals and thank you in advance for your efforts.

Our Requirements:

1. Submit a maximum of three drafts.
2. Provide your flat price in USD or EUR (all-inclusive).
3. 100 USD will be added to your flat rate for the first draft.
4. All usage rights must be included in the price.
5. Deadline: September 8, 2025, 6:00 PM CET.
6. Offer for full branding, including:
   • Website + LinkedIn branding
   • Presentation template
   • Email signature + proposal template
   • Business cards
7. Logo is for KI-Workspace and not Company name
8. Briefing for Logo Design below:

Briefing for Logo Designers: KI-Workspace (for Sales)

1. Background Information
   Company Name: KI Hamann Consulting & Training
   Brand Name: KI-Workspace (for Sales)
   (“for Sales” is optional in the logo.)
   Industry: Consulting & training for AI-powered sales processes, specifically targeting SMEs in Switzerland.
   Vision: To be a trusted partner that helps SMEs unlock their full potential through AI.
   Mission: As a bridge-builder, we empower people and processes to achieve measurable success through strategic AI implementation.
   Core Values:
   Practicality: Strategic AI implementation that is tangible and actionable.
   Measurability: Focus on results that are visible and quantifiable.
   Empowerment: Strengthening people and processes for sustainable success.
2. Logo Objectives
   Primary Goals:
   Convey trust and competence.
   Symbolize the bridge between humans and technology.
   Visually communicate practicality, measurability, and empowerment.
   Evoke optimism and energy.
   Secondary Goals:
   Adaptability across various media (web, print, social media, merchandise).
   Clarity and recognizability.
3. Design Style
   Color Palette:
   Primary Colors: Yellow and orange (representing energy, optimism, and dynamism).
   Secondary Colors: Dark gray or black (for contrast and professionalism).
   Accent Colors: White (for freshness and clarity).
   Style:
   Minimalistic and modern.
   Abstract, geometric shapes (e.g., lines, dots, circles) that convey structure and precision.
   Clean lines and a professional look that still feels human.
   Typography:
   Open to suggestions, but preferably modern, sans-serif, and clean. The font should look professional without being overly technical.
4. Symbolism
   Core Ideas:
   Abstract Bridge: Representing the connection between humans and technology, depicted through geometric shapes (e.g., lines, arcs, dots).
   Circular Forms: Symbolizing wholeness, collaboration, and processes.
   Technology: Subtle elements like pixels, data points, or networks.
   Sales: Subtle hints of dynamism and growth (e.g., arrows, lines).
   Inspirational Sources:
   Icons and color combinations from the following Webflow templates:
   https://consultanttemplate.webflow.io/#pages
   – Use the color combinations and icons as inspiration.
   https://trainai-template.webflow.io/
   – Replace the existing colors with yellow and orange.
   Modern, technological designs that still feel human.
5. Technical Requirements
   Formats: Vector formats (SVG, AI, EPS) and raster formats (PNG, JPEG).
   Applications:
   Website, social media, business cards, presentations, merchandise.
   Variants:
   Full-color logo.
   Black-and-white version.
   Icon-only version (without text).
6. Special Requirements
   Impact:
   Practical, optimistic, and energetic.
   Trust and competence conveyed through clean forms and colors.
   Balance: Equal emphasis on text and symbol.
   Orientation: Horizontal preferred (symbol on the left, text on the right).
   Optional: The “for Sales” tagline can be included but should not dominate the design.
   Summary of Open Points for Designers
   Abstract Symbolism: The logo should have an abstract feel, using geometric shapes to represent bridges, circles, or networks.
   “for Sales” Tagline: Its inclusion is optional, depending on the design concept.
   Dynamism: Open to how movement and progress are represented (e.g., through lines, arrows, or circles).
   Text-Symbol Balance: Open to how the symbol and text are weighted, as long as they appear harmonious.
   Orientation: Horizontal layout is preferred, but alternative suggestions are welcome.

Best regards,
Philippe Hamann

KI-Hamann
Consulting & Training