Branding and Packaging Project – FÓRMULA ROSA Emerging Makeup Brand

My name is Valeria and I am launching FÓRMULA ROSA, a makeup brand that fuses modern sophistication with Latin authenticity. We want to inspire people to feel confident, elegant, and natural. I am seeking a graphic designer to help improve our current logo by maintaining its elegant and feminine essence while modernizing it for versatility across different platforms. In addition, I need a complete visual identity including a color palette, minimalist and legible typography, and subtle graphic elements. You will also design packaging for three initial products: concealer, blush, and lip gloss, using materials like glass, matte acrylic, and soft metallic caps. The deliverables include a final logo in vector format, a brand color palette and official typography, packaging designs, and a basic brand identity manual. The desired style is minimalist and elegant with an accessible premium look, drawing inspiration from brands like Patrick Ta, Rare Beauty, and Glow Recipe. All digital mockups should be ready for online sales and photography. I would like to discuss your availability and see your proposal for this project.

Budget range:
Simple project

Examples:

Who are you, and what do you do?
Mejorar el logo actual: Mantener la esencia elegante y femenina, pero modernizarlo y hacerlo más versátil para diferentes plataformas.

In what capacity are you hiring?
For my company

Where are you in the hiring process?
I’m planning and researching

What type of work is this?
Single job with potential follow up work

What experience level is needed?:
Junior, Mid-level (Industry Average), Senior