MammoTHought

Business Name: MammoTHought
Tagline: Big Picture Consulting or Authentic Leadership. Lasting Results
Industry: Nonprofit arts consulting, board governance, strategic planning, leadership development
Target Audience:
Nonprofit executive directors (ages 35-60)
Board members of arts/cultural organizations
Funders and foundations
Arts leaders at culturally specific institutions
Brand Personality:
Trustworthy and credible (20 years experience)
Wise and strategic (big picture thinking)
Culturally grounded (authentic, not corporate)
Warm but professional (approachable expert)
Visionary (helping organizations thrive long-term)
Logo Concept:
Feature a mammoth (animal) integrated with thought/vision concept
Options: thought bubble, brain, spark/lightbulb
Style: Modern, clean, professional (not cartoonish)
Should work for both boardrooms and arts venues
Needs to scale well (business card to banner)
Preferred Color Palette:
Primary: Turquoise (#1BA098) + Rust Orange (#D4693E)
Secondary: Charcoal gray, cream/ivory
Open to designer suggestions within this general palette
Primary Choice: Montserrat + Source Sans Pro + Merriweather (accent)
Rationale:
Montserrat Bold for “MammoTHought” logo = modern, strong, memorable
Source Sans Pro for body text = professional, readable, versatile
Merriweather Bold for special emphasis = adds sophistication
Application:
Logo: Montserrat Bold
Headlines (H1, H2): Montserrat Bold/SemiBold
Subheadlines (H3, H4): Montserrat Regular or Source Sans Bold
Body text: Source Sans Pro Regular (16-18px)
Pull quotes: Merriweather Bold
Captions/small text: Source Sans Pro Light
Color + Typography:
Headlines in Turquoise (#1BA098)
Body text in Charcoal (#3A3A3A)
Accents in Rust Orange (#D4693E)
Design Style Preferences:
Clean and modern (not dated or overly trendy)
Minimalist but memorable
Sophisticated enough for corporate/foundation audiences
Creative enough for arts sector
Heritage meets innovation
Logo Should NOT Be:
Cartoonish or playful
Too abstract (needs clear mammoth reference)
Overly complex (must scale to small sizes)
Generic consulting look (blue swoosh, etc.)
Inspiration/Reference Brands:
Patagonia (heritage, quality, purpose-driven)
Headspace (clean, smart, approachable)
Basecamp (straightforward, confident)
National Geographic (exploration, wisdom, storytelling)
Deliverables Needed:
Primary logo (with and without tagline)
Logo variations (horizontal, stacked, icon only)
Color and black & white versions
All file formats (PNG, JPG, SVG, EPS/AI, PDF)
Business card design
Letterhead template
Brand style guide
Social media profile images
Timeline: [2 weeks ideal]

For what period of time will the freelancer be needed?
Best part of a week