Brand-First Skincare Content StrategistSearching

We are seeking a content strategist with a strong focus on branding, specifically for the skincare industry. You should have an understanding of skincare concepts, be visually driven, and able to create intentional and aesthetic Instagram content. Our brand, Zvetya, is a new skincare and lifestyle venture centred on intentional skin rituals, gentle and conscious design, and educational storytelling. We are in the pre-launch phase, building our visual identity and community to establish trust and connection before our product launch. You will work remotely and help us build a thoughtful content strategy for social media that feels genuine and visually coherent.

Budget range:
Micro Project

About the client
Zvetya is an upcoming skincare and lifestyle brand built around the idea of intentional skin rituals. We’re creating products and content that feel thoughtful, minimal, and rooted in skin understanding rather than quick trends or loud marketing.
At Zvetya, skincare isn’t about fixing — it’s about consistency, care, and quiet confidence. We focus on gentle formulations, conscious design, and storytelling that educates and builds trust before selling.
Right now, we’re in the pre-launch phase, building our visual world, voice, and community. We’re laying the foundation for a brand people connect with emotionally — even before the first product goes live.