How to Grow Your Instagram in 2022

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The first step in learning how to grow your Instagram is comprehending the environment of digital marketing.

Engagement is like a commodity in the social media sphere. Your online value increases in direct proportion to the number of Instagram followers you have.

Businesses in 2022 are competing to increase engagement. The more people who interact with content, the more likely it is to be seen by others.

There are many options for building your Instagram following, but you must first understand your audience’s wants and demands before you can use any of these tools.

Now that we’ve established that digital marketing can help you increase brand recognition, we’ll discuss how to grow your Instagram and engage your audience in an immersive way!

Instagram Growth: What Are the Best Methods?

Using Instagram as one of the most important marketing tools in 2022 means concentrating all of your efforts on getting your brand in front of the eyes and ears of your target audience.

Instagram engagement is a broad concept that cannot be fully addressed by a single method. A successful Instagram growth strategy entails making the most of every tool available and adapting to Instagram’s ever-evolving platform.

Keeping that in mind, we’ve compiled a list of ten tactics to build your Instagram presence and, therefore, your brand in 2022.

Let’s begin!

Switch to a Business Account

An Instagram business account is mandatory for everyone who has a company or personal brand on the platform. A lot more control over your Instagram account and more Instagram statistics will be at your disposal due to this switch.

Having a business account provides many benefits.

Contact buttons may be included so that users can get in touch with the company more quickly and easily. Secondly, the ability to run advertisements. The more people who see your ads, the more customers you’ll be able to convert. Although beta testing for new features isn’t assured, it’s still beneficial.

Your information should be up-to-date and easy to discover as part of the transition to a corporate account. Here are a few essentials for your Instagram bio and profile:

  • Location and phone number, email 
  • A description of what your brand is about
  • An alternative option for people to get in touch with you outside of Instagram (usually your website)

Use Hashtags

A hashtag on Instagram serves as an algorithmic identification. In addition to providing context for your Instagram posts, it also helps Instagram’s algorithm figure out who your posts should be shown to.

Hashtags are a must-have when learning how to grow your Instagram, yet many people fail to utilize them efficiently when it comes to social media. Data drive the algorithm on Instagram, and the hashtag technique may be used to increase follower growth.

But how many hashtags should you add to your post? 

According to popular belief, the optimal hashtag count is between nine and eleven. Too many Instagram hashtags might come out as spammy. To get the most out of Instagram, you need to use a hashtag relevant to the stuff you’re posting.

If you’re not utilizing the maximum number of hashtags that connect to your desired audience, you’re losing out on the opportunity to boost interaction.

To be on the safe side, stick to no more than 30 hashtags. Beyond that, your search results will be stifled.

Consider the sort of Instagram post you’ll be publishing and the target audience you want to reach. The hashtags you use should be relevant to your audience’s interests, so think about how you might include them in your content strategy. If your business is well-known enough in your niche, using a branded hashtag may be an option.

Hashtags not only broaden your audience but also improve the number of likes your post receives. Likes on Instagram are like a vote, indicating that the user found the material interesting.

Use Geotagging

Instagram’s Geotagging feature is convenient if your company is focused on a particular region. As most businesses operate in the same general region, geotags are essential if you want to attract new followers in that area.

Instagram’s geotagging feature displays your business’s address, category, hours of operation, website, and phone number to every user on the platform. Additionally, you can see other users’ photos and videos if they’ve tagged your business account, which is a great way to spread the word about your products or services, and gain more new followers.

The more information you provide to your visitors, the more likely they will come back. If you’re using an intelligent Instagram growth plan, this is a must-have for knowing how to grow your Instagram.

When writing a post, click the Add Location button. Once you’ve added the location, your post will be searchable in that area. As a result, geotagging may be useful for both Instagram Stories and Instagram posts.

Keep an Eye on Your Competition

Do you have a competitor who looks to be taking the lead? It’s a good thing that this happened! Instead of becoming envious, take advantage of the situation.

Think about how they’re succeeding and how you can do the same. You don’t want to duplicate them, but you may learn from their Instagram strategy and how they interact with their followers.

Instagram engagement methods that set you apart from the competition may be developed over time. There are certain advantages to learning from your competition in the early stages of your business.

Another tool in your marketing toolbox is exploring your competitors’ following list and determining their strengths and weaknesses. You shouldn’t spam these accounts, but you may let them know you’re there by liking and commenting on their posts.

The key to successful influencer marketing is to avoid certain mistakes when running user-generated content and stay on top of the latest social media strategies and trends, which can be accomplished via tools like Instagram Reels, Instagram Live, and IGTV.

Utilize Sponsored Posts

Because they don’t see instant sales or results from social media marketing, many companies opt out of spending money on it. But ads are becoming more common on Instagram, with many users engaging with them. 

Sponsored posts let you reach and engage a more targeted audience. The first time someone sees an Instagram ad, they may not click on a link, but they will go to the profile. They’ll verify that you’re running a legal company.

They are more likely to see more of your advertising the following time you run a campaign if they’ve already visited your profile. Eventually, this leads to increased brand awareness and sales.

Be Active on Instagram Stories

When it comes to the Instagram platform’s evolution, Instagram Stories have taken center stage. A rip-off of Snapchat stories, they’ve now taken over the market.

As soon as you launch the Instagram app, you’ll see the story’s advantages: they’ll appear at the very top of the app’s main screen, surrounded by a colorful ring around your Instagram profile picture. Most people are immediately captivated by these videos, which need only a few seconds of their time.

Instagram Stories have the potential to pique people’s curiosity and engage them instantly. Because they are short-lived (24 hours), they offer a sense of urgency that encourages participation.

They’re also a great approach to demonstrate the inner workings of your company. You may share authentic and humorous experiences from your organization throughout the day to help develop your personality. 

A few short Instagram stories a day may significantly influence the level of interaction your audience has with your content.

Make Use of Instagram’s Reels Feature

In 2020, Instagram unveiled Reels as a new creative tool – short, interesting videos that can assist you in expressing your creativity and bringing your business to life.

These short videos have grown popular because of their capacity to be made with music, images, text, and amusing filters.

Instagram Reels that include music and sound effects may be an excellent method to attract new followers. An Instagram Reel is a great tool for creating entertaining and eye-catching mini-commercials if you’re promoting a product.

When it comes to creating exciting and engaging content, it’s worth trying out the Instagram Reel style.

Customize Your Profile for a Powerful First Impression

When expanding your Instagram following, having a well-planned feed that demonstrates your specialization is essential. You want people to know what your account is all about as soon as they get on it.

You may use a visual planner tool to organize your Instagram grid before publishing to establish a consistent style that fits your business.

Plan out your posts, how you organize them, and what kind of first impression you want to leave when someone visits your profile for the first time before you begin posting.

Consistent posting is also important when knowing how to grow your own Instagram. When you publish often, your audience knows that you’re serious about bringing them quality information regularly. By showing up frequently in their news feeds, you establish yourself as the go-to expert on whatever you’re promoting as an entertainer, product, or service.

But it would be best if you were careful with consistent posting. After all, you don’t want to get shadowbanned!

Consider Making an Instagram Giveaway

Consider hosting an Instagram giveaway if you want to increase your engagement quickly. It’s possible to get thousands of new followers and establish a strong community around your business with the appropriate approach.

For example, tagging a friend in the comment section, posting to Instagram Stories, and following your account are good admission criteria.

Also, with the help of an influencer or business that shares your target demographic, Instagram giveaways may be a powerful marketing tool.

Collaborations with like-minded companies and influencers are a huge success. As a result of this, you’ll be able to reach a wider audience and get new fans.

Ensure That Your Post Captions are Optimized for Search Engines 

When expanding your Instagram following, optimizing your posts for search and writing Instagram captions that drive engagement is a must, as Instagram now allows English-speaking users in six countries to search for specific keywords. This is one of the most important aspects of learning how to grow your Instagram.

With the use of machine learning and the right SEO tools, you may find the greatest quality stuff relevant to you and create optimized Instagram content.

All of your post captions may be written at once and then scheduled to go up at a time that works best for you.

The Takeaway

Using Instagram as a second website for your company will be commonplace in 2022. It may perform more than a static webpage in certain circumstances. Trust, social proof, and true consumer involvement are all built on the foundation of a solid social media presence.

If you’re in the market for an innovative business in 2022, should learn how to grow your Instagram, as it is a perfect business tool.

Terry Tateossian

Terry Tateossian, Founding Partner of Socialfix Media is a fourth-generation entrepreneur who is recognized as an Inc. 5000 America’s Fastest-Growing Private Companies, Forbes’ Top Women in Business, Fastest Growing Women Presidents by WPO, and 40 Under 40 Business Leaders by NJBIZ. Terry has been featured for outstanding leadership and career accomplishments in numerous industry publications as an engineer, a thought-leader in technology, and an innovator in the field of marketing. But her favorite and toughest earned title is being “Mom” to her 2 children.