15 Best Content Creation Tools

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twine thumbnail the best content creation tools

Content creation is an ongoing process, and for it to be effective, you’ll need the proper tools. Luckily, over the years, many social media tools have been introduced to the industry, each with its own advantages and disadvantages. 

Some are better than others. For the uninitiated, it might be challenging to decide which one is the best.

That’s why we’ve created this guide. In it, you’ll find some of the best content creation tools currently used.

These are content creation tools that will elevate your marketing operations to the next level, and ensure your content gets the attention it deserves.

Ready? Let’s dive in.

Good content creation starts with an expert eye. Why not browse Twine for all your content marketing needs?

Content tools to find popular trends

Doing your research and finding popular trends, is a significant success factor in content creation. After all, if your readers or viewers aren’t interested in the topics you’re covering, then they won’t engage with your content.

You need trend research tools like these. Choose to use one, or, you can combine several to get a crystal clear picture of the market…

Google Trends and Pinterest Trends

Let’s start with the basics, shall we? Google Trends and Pinterest Trends are free tools, available to any content creator looking to find out what topics are the most widely consumed. 

Google Trends lets a user research popular topics and track the performance of those topics and the content attached to them over time. With this content creation tool, you will find it easy to spot patterns in trending content and create an extensive content plan quickly and easily. 

Pinterest Trends works similarly. It tracks popular pins and displays them on a board together with all the metrics, and you can click on a pin to get a more detailed view. 


Another excellent tool for trend research is Brandwatch.

One of Brandwatch’s greatest assets is AI-powered research. Using machine learning, Brandwatch can quickly identify popular topics and trends, and project which ones will take their place.

The tool is useful to create content and build out social media content pillars. It tracks community conversations with leading brands, identifying key features of successful campaigns. The tool is extremely powerful thanks to its AI, researching trillions of pieces of content and allowing for extreme accuracy when making predictions. 

With all that said, if you’ve got the money, Brandwatch is an exceptional tool that can help you grow your venture.

Content creation tools for awesome written content

Though video content is quickly gaining in popularity, written content—and, by extension, blogs—is still king of the digital jungle. 

Let’s take a look at the blogging stats, shall we? Brands with blogs gain:

  • 55% more visitors
  • receive 97% more backlinks (thus boosting their SERP rank and overall authority online)
  • get discovered by 70% more consumers (through blog posts and articles) 

Having tools that help you create a successful blog are a must. Ready to get started?


SEO is a significant part of content creation. Without good SEO practices, your content won’t gain any traction online, and you will slowly fall into obscurity. Luckily, SEMRush is here to help. 

Their template suggests the most effective strategies for getting a higher rank. This includes keywords to use (related to your topic), where to get backlinks from, suggested length text, and ways to improve readability. All stats are based on the current top practitioners in the industry. 


A tool near and dear to all writers, Grammarly, is an excellent piece of software. Why? It ensures your text is edited and proofed professionally.

All you need to do is import your text into the program, and the software will make suggestions on spelling, punctuation, and sentence structure. You can also set different parameters concerning the contents – reader level, overall tone, etc – and the program will make suggestions based on those parameters.

The program itself is free. However, users can also pay for a subscription, which will provide more in-depth suggestions. 

Hemingway App

Similar to Grammarly, Hemingway App helps writers improve their writing and skills. 

However, unlike Grammarly, and much like the eponymous writer himself, Hemingway leans more toward simplicity. Simple texts with shorter sentences are more readable and easier to understand, making them ideal for online consumption. 

With Hemingway, your writing will not only be easier to digest but it will also be streamlined. You’ll start conveying more useful information in a quicker manner, making your articles regarded as more authoritative. Subsequently, this will allow you to rank higher in SERPs and bring more traffic to your website.  


With AI technology improving by the day, it was only a matter of time before somebody tried to make a content-writing robot. That somebody is the folks behind Jasper.ai!

Jasper.ai is an AI copywriting tool made for automated content creation. This AI scours the net and creates content based on the parameters you put into it. It learns and adapts, becoming better and better as you keep using it. However, you must remember that Jasper is a robot. As a robot, it might struggle with abstract concepts.

By using Jasper, you risk putting out content that seems “robotic” and disingenuous, so it might be a good idea to go over it and make adjustments before publishing…  

Content creation tools to enhance your images

Images have always lent themselves excellently to marketing. As such, they’re often used to promote content or illustrate points within other types of content.

Becoming a good image editor is a necessity – especially as your content gains more traction, and you want to make a firm step toward professionalism. 


That’s where content creation tools like Canva come in. The tool itself is highly praised for its simplicity, ease of use, and beginner friendliness. Despite this, it allows even the biggest pro to start creating high-quality images quickly.

The core of the Canva experience is its drag-and-drop system of image editing. With a system like that, you can eschew the intricacies of Photoshop, and devote your time to exploring creativity than learning to use the software.


You’ve probably seen many images with their backgrounds removed. You’ve also probably paid them no mind.

Ever realized how much time it takes to remove a background? If you’re starting to fiddle with images as part of your content creation process, you’ll find out very soon how difficult this task can be.

Enter Remove.bg. This simple tool makes background removal quick, easy, and painless. With this tool, you’ll reduce the work hours to only a few minutes, so you can prioritize other work. 


With the prevalent meme culture, learning how to use and create GIFs can be a real asset to content creators, especially if they wish to appeal to a younger audience. 

For this, we have Giphy, an online gif creation tool that’s quick and easy. In addition, if you’re not too keen on making one, you can peruse Giphy’s immense library of gifs and find just the one that will convey the message to your audience. 

Content creation tools for viral videos

Some content creators skip the articles and go straight to video.

Whether they’re making a vlog, YouTube content, Instagram content, or something else, they feel video can express their ideas better. Some marketers even believe that video content is more entertaining than written content. 

However, video editing is a harder skill to pick up than writing. Or, better yet, video editing requires more tools than writing. Video content requires video editing software and the know-how to use it. 

That is why the proliferation of easy-to-use video editing software has become so prevalent. With these tools, new content makers can create videos quickly while picking up the necessary knowledge.

Movavi Video Editor

Movavi Video Editor is a comprehensive tool for creating engaging video content. Designed with both beginners and professionals in mind, it offers a wide range of features that make video editing accessible and enjoyable.

With Movavi, you can cut and trim footage, add special effects and transitions, and incorporate soundtracks and voiceovers to bring your story to life. It supports various video formats and provides a library of built-in media for use in your projects.

The software’s user-friendly interface ensures a smooth editing process, even for those new to the field. Plus, Movavi offers a variety of tutorials and guides to help users get the most out of the platform.

Whether you’re creating a vlog, a promotional video, or a short film, Movavi Video Editor equips you with the tools you need to produce high-quality, compelling video content.


By far the easiest to use and one of the most popular video editing tools is Biteable

Just like Canva, Biteable has a straightforward, newbie-friendly system that allows for quick and easy video creation. The software has thousands of templates, all originating from excellent video content posted by well-known brands. 

Video Peel 

Another simple and easy tool that’s growing in popularity is Video Peel

Unlike Biteable, however, this tool is less focused on video creation and more on creating video testimonials. Video Peel is an excellent tool for new and small businesses and is a favorite among content marketing services.

Since word-of-mouth marketing is one of the most powerful forms of marketing, video testimonials present powerful statements and stand as calls to action, inviting leads to become customers of your business. 

Content creation tools for your marketing strategy

As you grow, keeping track of your content—planning, scheduling, reposting, repurposing, and editing—can swiftly become overwhelming. You need streamlined content operations for your marketing strategy. 

That’s why some of the best content creators rely on operation software and CMSs. These tools operate similarly to project management tools, but with a much larger scope and focused on the entire content production cycle. 


When it comes to content management, one of the first tools that come to mind is GatherContent

This excellent content operations tool is flexible and good at keeping track of content across multiple platforms. GatherContent promises improved productivity for you and your team, as well as better quality, ensuring your content marketing strategy stays relevant. 

The best part of GatherContent is, perhaps, that it comes with a free trial. If you’re not sure if you need a platform like this, you can try it out and drop it if it isn’t a good fit.


Narrato.io is very similar to GatherContent – they’re both excellent content management platforms that offer features for both singular creators and larger teams.

This platform offers help with ideation and content creation (similar to SEMRush’s SEO Template). It also ensures that your content is relevant, streamlining the entire creation process.

Agility CMS

Our final entry is Agility CMS. Agility is a headless CMS designed to seamlessly integrate content into websites, without the need to match styles or create HTML markups.

The way Agility does this, is by allowing you to create something called Content Architecture, (a fancy way of saying you can create a template for content display). Next, you fill in the spaces with content, and it will be displayed where it needs to be. Plus, it’ll be in your website’s style without the need to adjust the content itself. 

As such, Agility CMS has been celebrated across the industry. It’s a great tool that ensures your content gets the attention it deserves on both the creator and consumer sides. 

Final words

There you have it! 14 of the best content creation tools for all kinds of content.

Whether you’re creating videos, images, or writing articles, there’s always an appropriate tool you can use to enhance your process. 

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