How to Become an Email Marketing Expert

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Are you looking to sharpen your digital marketing skills and become an email marketing expert to grow your business?

Email marketing enables you to effectively communicate with your community in a timely-efficient and organized manner. With the right resources available, you can learn how to create and implement an effective email marketing strategy that will keep your customers engaged and wanting more.

It’s important to build a sense of community and by directly communicating with your audience you will be able to improve brand loyalty, build brand awareness, and strengthen brand perception.

Why Email Marketing?

Email marketing has an extensive reach! Over 281 billion emails are sent around the world per day. It has a cost efficiency of approximately 0.01 cents per email and a return on investment (ROI) of 40:1. In other words, $1 in this space can provide you with a return of $40 on your initial investment.

Investing time, energy, and funds in email marketing can help you acquire new customers, build customer loyalty, build brand awareness, and increase your revenue. 

With the right digital marketing tools, you can enhance your knowledge to create and implement a winning email marketing strategy!

Now you’re probably asking yourself: Where can I start?

What is Sendinblue Academy?

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Sendinblue Academy is a FREE email marketing course where you can learn how to create an email marketing strategy to help you build stronger relationships with your community and scale your business! 

This FREE course consists of 8 modules that gives you insights on how to step up your email marketing game in a friendly, time-efficient way. Covering each component of email marketing, Sendinblue Academy is specifically designed for both beginners and advanced marketers alike.

This course is designed to provide hands-on tactical tips with the latest market research in addition to theoretical knowledge and will show you how you can improve your skills in email marketing, marketing automation, and content marketing.

Did we mention that this course is available in 4 different languages (English, French, Italian, and Dutch) and only takes 4 hours to complete!

So – are YOU ready to become an email marketing expert? 

How can Freelancers Benefit from Sendinblue Academy?

Sendinblue Academy consists of modules where freelancers can grasp an in-depth understanding of email marketing and learn how to implement an effective strategy for their business! Here is a quick insight into what you will learn:

Email marketing fundamentals

We will teach you about email deliverability and the difference between list senders. In this module, you will learn what affects your e-reputation and how you can maintain it as well as requirements your Email Service Provider (ESP) should have.

Optimizing open, click, and conversion rates

This course will give you insights on email marketing Key Performance Indicators (KPIs) such as delivery, open, click, conversion, bounce, and unsubscribe rates. Certain examples and scenarios will illustrate how you can optimize your open, click, and conversion rates. You will learn tips that can help you surpass the average open rate across all industries (24.99%) and measure the impression that your brand has with its subscribers.

Think about newsletters that you’re drawn to opening and engaging with. Put yourself in the eyes of the receiver and develop a title and subject line for your email that they can’t refuse to open!

List building strategies and segmentation

We’ll do a deep dive into how you can build your community lists and design a sign-up form the right way. Similarly, you will learn how to manage lists and segment your contacts. This is particularly important as it will allow you to strengthen customer relationships, generate more revenue, and increase subscriber interaction with emails. 

A/B testing

A/B testing is your best friend and compares two variants of the same message with the goal of finding the top performer. A/B testing allows you to test hypotheses, try out trends, benefit from low costs, increase effectiveness, and get to know the target audience. 

Enjoy discovering what content your audience prefers to receive from you! Try and learn new things but more importantly, have fun with it!

Personalization and optimizing for mobile

We will demonstrate how you can boost your email marketing through personalization and optimize your click rate using responsive design. Responsive design is sizing that adapts to the size of the device or domain that your customer is using.

This feature enables you to plan for mobile devices by reviewing the sizes of images, texts, buttons, menu bars, and more elements that could appear cluttered or messy on your audience’s device.

Takeaways of using Sendinblue Academy

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Sendinblue Academy will provide you with the statistical and factual information you need that can help you make critical decisions in creating an email marketing strategy for your freelance business. 

Once you’re an email marketing expert, you will understand how to build durable relationships with clientele, acquire new leads, and increase revenue using email marketing.

You will have a grasp of the key terminology and trends which are provided to help you apply your knowledge towards executing a winning email marketing strategy!

With step-by-step tutorials, you will learn how you can implement good email practices and strategies that will best benefit your business’ growth. By the end of the course, you will understand the significance of email marketing and how you can put your skills to good use on the platform itself! 

Also, note that you will always have access to all of the course’s written and visual resources. So if you think you missed something or simply feel like revisiting a certain topic, always know that these resources aren’t going anywhere and that you can access them at any time.

Email Marketing = your guide to further success

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In short, email marketing is a low-cost solution that can increase revenue and produce a remarkable return on investment.

It enables you to build brand resonance and customer loyalty through being able to communicate with your audience directly in a timely and efficient manner. After this course, you will be able to recognize the significance of email marketing and the role it has when looking to scale your business and communicate with your customers.  

Ultimately, this free course will enable you to learn, create, and implement an email strategy that can continuously contribute to your freelance business’ growth.

By taking this course, you will be an email marketing guru in no time! You will be able to market your business (or the businesses of your clients) without losing sleep — and sleep is essential for success.

Fun Fact: upon completion, freelancers will receive an email marketing certificate and a 30% annual discount on any plan (enterprise excluded). 

Are you ready to become an email marketing expert?

Try Sendinblue Academy today! 

What is Sendinblue?

Sendinblue is the only all-in-one digital marketing platform empowering B2B and B2C businesses, e-commerce sellers, and freelancers to build customer relationships through end to end digital marketing campaigns, transactional messaging, and marketing automation.

Unlike other marketing solutions built for enterprise-level budgets and expertise, Sendinblue tailors its all-in-one suite to suit the marketing needs of growing SMBs in tough markets. 

Sendinblue was founded in 2012 with a mission to make the most effective marketing channels accessible to all businesses. Headquartered in Paris with offices in Seattle, Berlin, Noida, and Toronto, Sendinblue supports more than 300,000 active users across 160 countries.


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